Adidas are continuing to push their ‘Adidas Originals’ gig very heavily with a new campaign. It was filmed down the road from me in Hackney Wick, which is a major hangout area for artists, and located near the new site for the Olympics. Adidas-sponsored celebrities from all over the world (consisting of models, musicians, and Whitney Port) got together to hang out and have a street party.
As much as I want to like it, its just not doing it for me. It feels less genuine than the previous house party ad (below), and not only does it not include any of the local artists, some of whose work is featured in the video, but the story goes that Adidas went so far as to paint over their street art with some of their own. A jab in the eye for the ‘street where originality lives’… Pick it up you guys, I’m expecting the next one to be better.