Giddy from just finishing David Ogilvy’s wonderful book, Confessions of an Advertising Man, I was excited to stumble across AMC and marketing agency Deep Focus’s Mad Men Yourself site. Launched in preparation for Mad Men season 3 premiere in mid-August, the site allows you to create a personalised avatar for both ‘suits’ and ‘skirts’ in a variety of cool 50’s Madison Avenue style clothes and accessories.
The end output is an avatar of your character (small & large) as well as a scene of said avatar in a Mad Men setting, such as the bar, Sterling Cooper’s offices or even Don Draper’s House.
There isn’t anything technologically revolutionary about this at all, but there doesn’t have to be. This is a well executed viral as it actively made me want to create a character for the setting and to share it with people. I guess creating something like this is easier when you have a fundamentally cool product like Mad Men, but still – good show.