I’m really impressed with the online marketing campaign for the new Batman movie, The Dark Knight. The company responsible is 42 Entertainment, a funky agency that produces original content combined with viral marketing in the form of what they call AGRs, or Alternate Reality Games. Alternate Reality Games are interactive and (usually) internet based, where users affect storyline [...]
Archive for January 24th, 2008
My Twitter- barryclassic: Great Mobile Session delivered by @technokitten to us NHS Choices, thank you Helen!
- barryclassic: is thinking that he definitely owes @caspararemi a beer!
- barryclassic: @joeharrod pilfer those today, you'll lose them in the pub tomorrow evening otherwise...
- barryclassic: @barneyc to be fair, it could also be a "new EU legislation issue", who can keep up these days
- barryclassic: Wish I was at Heroes of the Mobile Screen today, break a leg guys #hotms
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