I’m really impressed with the online marketing campaign for the new Batman movie, The Dark Knight. The company responsible is 42 Entertainment, a funky agency that produces original content combined with viral marketing in the form of what they call AGRs, or Alternate Reality Games. Alternate Reality Games are interactive and (usually) internet based, where users affect storyline [...]
Archive for January 24th, 2008
My Twitter- barryclassic: @paulcarr Durrants or the Rookery
- barryclassic: @noreenobrien there's never a wrong time of year to eat ice cream
- barryclassic: Sorry, but I don't think augmented reality will be a 'killer app' until mobile internet gets a lot faster #m2r
- barryclassic: @DominicTravers profitable in the UK and off to see VCs, I think a whipround would be a worthy cause
- barryclassic: Another great presentation from Mark Curtis, very useful insight on how to widen funnel from user aquisition to monetisation #m2r
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